Remember to Keep it Simple – Be effective

Yesterday I had the great pleasure of catching Jon Olson on Twitter share that he was available for some casual conversation if anyone wanted to join his semi-private chat room, and so I did. Over an hour or so discussion covered a variety of topics but what caught most of my attention is the strong message Jon shared around simplicity.

In the Traffic Exchange industry there are some very basic fundamentals to running a successful operation, one of which is not over-complicating the technology. There are some Traffic Exchange websites that have great solutions without adding bloat. On the other hand there are those which don’t even offer unique selling points beyond changing very basic details and sometimes not even investing time/money to clean up the out-of-box solution so that it’s user friendly.

This “keep it simple” idea isn’t just about Traffic Exchanges. Look at Groupon for example – stupidly simple concept, who would have thought selling discounts to restaurants, spas, etc. would turn into one of the fastest growing businesses in 2 years? Look at Apple, their logo is almost laughable but you know it’s “Apple Inc” when you see it.

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