Several minutes ago I finished listening and watching a recorded webinar between two networkers. One of the messages has really stuck as it’s probably quite accurate regarding how people use networking in their business and even their lives. Unfortunately by human nature we’re greedy – we put ourselves first.
Networking on the internet has become a career for many people. Additionally, even more people dream in becoming financially successful through network marketing. There’s a fundamental issue staring those people right in the face and the majority of them probably don’t even realize.
While I was listening to the webinar, one of the marketers said that you need to be willing to invest in someone else. How many times have you heard that? Personally I thought the saying was “You need to be willing to invest in yourself”…not “…invest in someone else”!! This CAN’T be right…
To my surprise this concept is way more powerful than I would have ever thought. Chances are I wouldn’t have thought like that anyway but it makes a lot of sense. In theory you’re not just investing in someone else but also yourself, at the same time. Now, we’re not talking about money necessarily so don’t freak out too much on me.
One of the great powers of networking is the blossom and even viral effect it can create for you. To do so you can start by asking people how you can help them. I know, it sounds pretty basic…and it is. Providing people with a value that they need is THE item of importance. Again, providing someone else with something they feel is valuable can drastically improve your networking success. Yes, it’s a very simply concept but makes perfect sense.
Let’s take an example of the above and put it into context.
You know John who is an internet marketer. John already makes $40,000 a year in his online business. Great! Just because he makes more money than you do (and in this example we’ll pretend it’s true) doesn’t mean anything. You contact John and simply ask if their is anything you can do to help him. Of course, that is done with a slight introduction of yourself. John gets back to you and says he needs help designing a better website and you reply back saying you can help him get a great new design for his site.
At this point John has already welcomed you to help as well as told you what he needs. Now you can do one of two things; give him that value he’s looking for or not, it’s that simple.
You then contact a couple web designers after taking a look at their samples and connect John with one of the designers. You’ve now provided John with value, not trying to sell him something without knowing him. Do you think John is going to stay connected with you? Chances are he will as you did something FOR him at no cost on his end.
This type of networking can get even better. Imagine applying similar principles to marketers who are more successful than John. Don’t think it could happen? Think again.
As a networker you want to connect with people by earning their trust and providing value to them. This can be done several ways but the above is a powerful idea that I’ve just learned about. Put other people’s needs ahead of yours like the example explains. It’s easy to say “What do I get out of it?” and if you think about the example, you’ll understand how quickly you can connect with very successful people for almost nothing.
{ 3 comments… read them below or add one }
Nice writing. You are on my RSS reader now so I can read more from you down the road.
Allen Taylor
whats this all about i like to know more about it
Matt, that’s a great perspective on how to “break the ice” and gain friendships with other marketers, regardless of success level.
It’s funny you should use the first analogy you did, because, while reading the introduction, that’s what I thought of as my, personal offerring: web-site design!
I am a ten year veteran of the software architecture and design arena. So if you ever need any help on a new/upcoming project, or want to revamp something that maybe hasn’t been converting for you, feel free to contact me!
Keith Brooks
Senior Software Engineer
MCSD.NET
MCTS: SQL Server 2005