In case you don’t know, “SEO” (Search Engine Optimization) means more than putting some keywords, description, and title into your meta information on a specific webpage or website. Those three elements are the very basics that are generally the starting points in regards to having a search engine friendly webpage/website.

Lately I’ve talked/chatted with people in several type of conversations where SEO has been a topic. For whatever reason the term SEO has taken on a life of its own. When optimizing a website or applying SEO to your website, it involves more than the three elements of meta information that I previously mentioned. Yes, you can have do some basic SEO but in reality, that should already be the case when building any webpage/website now.

Looking beyond those basics, you want to apply image tagging, link tagging, inbound links, outbound links, internal link tagging, linked keywords, copy writing with keywords, specifically targeting less generic keywords for each page to start…and so on. Don’t think it’s impossible to learn some more than basic approaches but realize real “SEO” is more involved than choosing 12 generic keywords, writing a description, and applying a title for your meta information – remember, there are companies that specifically offer SEO services so if you think you’re doing SEO like you should be doing, you may want to investigate further.

Let me remind you that if you have a website that you want to get traffic to, adding new content weekly or even daily is a good practice. Along with that, make sure you’re applying new keywords, descriptions, and titles to that content, like what you would typically do on a blog. This will drastically help search engine ranking…

Keep on building!

When you do any marketing, you have to decide when and where to spend money and what type of marketing you’ll do for free (or maybe you only want to do one of those). Two of the areas of internet marketing that can yield good results is in Organic and Paid Search.

Organic Search is that which Google, Yahoo, MSN, & other search engines show you when you perform a search. For example, if you do a search for “Dog House” using Google’s search engine, you see a list of results in the left hand side which are not in the “sponsored links” area. These results are considered Organic Search because they are not paying Google for the search and show up based on criteria that search engine spiders look for in order to rank the page based on the keyword – in this case it’s “Dog House”.

Paid Search also shows up when you do a search in Google for “Dog House” but the results are based on how much an advertiser is willing to pay to show up as a search result. In the right hand side of the page and above the Organic Search results you’ll see some sites listed. These sites are paying Google to show up there but do not necessarily meet your searched terms.

The difference here is that you, as an advertiser/marketer, would rather show in Organic Searches as you don’t pay for each search, clicks, or impressions. You could have 2,000 clicks on your website and never have to pay a dime for those clicks from the Organic Search results but if you had 2,000 clicks and using Paid Search, that would be a very different story…and likely paying a few thousand dollars.

Here’s the challenge – showing up first in Google, Yahoo, and MSN within the Organic Search results for your most relative keywords. If you can do that, you’re on the right path and will save tons of cash. To do so you’ll need to know the many important ways of implementing SEO into your website. No, it’s not impossible but can take some time to do it right and includes copy writing that is targeted to your keywords.

In development is a private membership club that will be LIMITED to how many members allowed, at least for the first phase. We’re putting in place a strategy to helping each member make money and we believe this is an excellent way to be part of a private group dedicated to working together.

There are existing membership sites in which anyone can join – tire kickers, unmotivated, lazy, successful, and newbie marketers. Our strategy is to help build a plan and schedule for those that are lost, to bring together those people who are going to put forth effort in their business, to create a friendly club of like-minded entrepreneurs, and to develop relationships between one another and the individual goals. Don’t worry, making money is part of the strategy.

Again, this will be an invite-only group and one way you can be invited is by being a subscriber to my newsletter. You can relax about SPAM – I don’t email my list every other day with a new opportunity. In fact, I’ve NEVER emailed my list with an opportunity offer as of today.

Leave a comment on what you think about the club. I know it’s very vague right now but more will be revealed as we draw closer to launch.

Among a few of the most important personal characteristics in building trust is showing leadership. Studies have shown that people will listen to someone that has shown or does show leadership. It’s almost human nature to listen to somebody who leads others in projects and business.

In most successful companies, the leaders are those who are “higher up” in the company and usually get their due in part to their leadership skills. Do you see this where you work? Now, I’m not saying that it’s always the case but in most instances it can be found to be true.

Take it upon yourself to lead people. Those successful individuals who’ve proven themselves will usually lead others to making the best approaches, proper decisions, and teach others to lead like themselves.

How have you shown leadership? Or, have you?

Quality leadership doesn’t come naturally but instead with experience and practice.