Most marketers are aware that social networks have tremendous value in growing their business, at least most businesses. More social networks scatter the internet like a severe plague – there are several dozen social networks you could join right now. However, doing so might be a bit counter-productive.
The two most popular social networks and social media sites are Myspace (existed first) and Facebook (newer to the market). Both networks have huge followings with millions of users but the user interface for each is quite different.
Now, Facebook allows you to create “Fan pages” which are perfect for companies who want to broaden their internet traffic and presence. Corporate companies are beginning to take advantage of this which is a good move to keep up with internet trends. Additionally these pages can be indexed by Google and allow you to post website links, articles, videos, etc. – it’s like having your own web page, kind of.
One of the best benefits to using Facebook is that your “Fan page” or even profile can become viral. I was talking to someone from a company who created a Fan page, started off with about 35 “Fans” (people) who were all employees at the company, and their popularity grew to over 600 “Fans” within a few months…yet they don’t actually know 95% of those fans. Additionally, it has increased their website traffic which you probably know is always a plus.
Did I mention Facebook is free to the user?
- Make it a part of your daily marketing efforts.
- Take advantage of the networking tools.
- Create a profile as a marketer
- Connect with other marketers be being their “friend”
- Have fun and be creative!
