Building an email list – How

Previously I wrote about the importance in building an email list so this post is about the ‘how’ part of the equation. I’d like to first mention that there are dozens of ways to effectively build an email list of your own that I simply will not cover in this post since there are so many possibilities.

There are thousands of people on the Internet every day who are searching for an answer. Generally that answer will solve some kind of problem they are facing or resolve an issue. sorry, but you need to read between the lines a little bit in order to understand what I mean. The answers people search for aren’t necessarily based on factual questions but rather on ‘how to’ or some kind of help to make their lives better. It can be in the form of a book, a product to help in the kitchen, cooking instructions, medical “cures” for a sickness…the list goes on.

What does this have to do with “how” to build a list? Something that you may or may not know already is that you can build a list in virtually any market/niche that you desire. Marketers already have wide variety of email lists from bowling to cooking to musical instrument instructions to the most obvious, how to make money on the Internet. One of the strategies to list building is targeting a niche of some kind. You want to focus your attention to a specific market in order to appeal to a audience you know would be interested in your product/service. In most cases the people in markets outside the “how to make money online” niche are going to be easier to sell as they have not been hammered or saturated with product offerings around their interests. By targeting these less saturated niches you open plenty of opportunity to grow your business and get plenty of untouched leads.

In order to build a list the easiest way is providing content for free. This content needs to be valuable, interesting, and unique/different than the average content you would find on almost any related website. By providing valuable, free content, people will want to come back for more. If you offer a bunch of stuff for free (and it’s valuable with good info) the visitor/prospect will be more willing to buy from you – that’s simply how it is.

You can offer free content such as videos and eBooks via an auto-responder. The visitor goes to your website, they read some copy for the freebie (and the copy shouldn’t be long by the way because you’re giving something away), the visitor fills out a short form which automatically subscribes them to your auto-responder system, and then they get the freebie emailed to them automatically. Now you have that visitors information and they have the freebie you promised. it’s really that simple, honestly.

Have questions? leave a comment or contact me though my form. I’ll usually respond within a business day. If I don’t, try write a comment instead.