By human nature we get frustrated easily. It’s a quite common characteristic of being human. Each of us has goals (at least I sure hope you do) which we strive to achieve in a certain time of our lives. Maybe it’s buying a fancy car, paying off your credit card debt, road tripping across country. Whatever your goals are, keep pushing forward to reach them.You will hit obstacles, challenges, bumps and road blocks but if you act like a cockroach (as Diane Hochman explained), you’ll find a way around to get to the destination. And, Diane has also helped teach that you don’t have to make it complicated or have it perfect to get it started.

The main point I want to make is ‘Don’t give up before you start’. What I mean by that is to realize your business, goals, dreams and success take time, plain and simple. You could work for 24 weeks on your website, spreading the word about the service for sale only to make a handful of actual sales. Do you give up? No. All that time you’ve spent for 24 weeks would be a waste, right? How do you know the success of the site is not simply 2 weeks away because you haven’t advertised on a certain website yet? You don’t.

Someone I’ve loved listening to, Gary Vaynerchuk, spent a couple years building his internet-based Wine show before it picked up steam. Now…he’s doing extremely well with a huge book deal, thousands and thousands of fans, speaking at events, and so on. You see, all the hard-work he continually spent on his brand for those initial years is and will continue to pay off for the rest of his life and business.

That being said, please make your own judgement calls. Maybe a certain business is simply not worth spending 2 years trying to build – that I can’t tell you without knowing lots of details. However, do not give up too easily or too early. There is no doubt in my mind that Gary smiles when he goes to sleep thinking to himself “I knew my hard work would pay off”. OK, maybe not that thought exactly…but you get the picture.

Personally, I’ve seen some great things happen with my business. Had I given up after a few months of trying to grow them, I’d continue to struggle and struggle…and struggle. Whatever you do, be passionate and ready to give it plenty of time, and hard work. Set your mind. Focus. Do whatever you can to make it happen.

Before you even finish the book Gary has you thinking, and deeply. There are some profound thoughts he puts in your head but nothing vast majority of readers can’t understand or figure out.

Those who know me the best will certainly agree that I don’t read often or even a book a month, or 6 months for that matter. Honestly, reading isn’t my “thing” – it’s not for me, I feel it’s not productive, but that’s who I am. Having me sit down for about 3 hours total was hard enough for me but I’m glad I did it.

Several months ago, maybe 8 – 10, I somehow landed on winelibrary.com but for some reason I did not stick around. A couple months later I believe I was on Twitter and heard about Gary again so I went back and checked it out. It was at that time when I saw one of the videos with the appearance on the Ellen Degeneres show and Conan O’Brien – I was impressed and entertained. From there I stuck around and have watched MANY more of both his Gary Varynerchuk AND WineLibrary videos.

Continuing to listen and pay attention to Gary has been somewhat inspirational but certainly motivational. Starting with an idea that had no guarantees on the success, it has flourished into a huge following on several platforms such as twitter, facebook and of course the winelibrary AND Gary Vaynerchuk websites.

The book isn’t a 300 page, bloated read that takes several chapters just to get into anything useful. Instead it gets to the point, nearly immediately – after the first couple pages of gratitude and thanks to his family, friends and contacts. In fact, the book is about 135 pages that really stand out past the common fluff you find in many other books about business and marketing.

One great part of the book is that Gary talks about his experience – how he basically went from nothing, hustled, and got to where he is today. Now, to be entirely honest, it may have been easier for Gary to do this as there was already revenue flowing. For people who have nothing to start with, they may find it harder to tackle a similar model to what Gary did…but there are creative ways to go around that of course.

While you learn about Gary’s experience he also tells you what to do (at least what worked for him). Some of you may be struggling to find that magical formula or maybe you’re keeping your fingers crossed it will fall into your lap. Whatever it is your thinking, if you’re ready to hustle, Gary will lead you down that path. And when I say hustle, you’re probably underestimating what that means.

Learning how hard Gary worked between creating content, traveling, connecting with people, having online discussions, etc., it was eye-opening. Personally I’ve learned that my work ethic needs improvement if I compare myself.

So what do I suggest?

- If you’re stuck at a job you don’t like…
- If you’re unhappy with your work situation…
-If you want a better lifestyle…

…and you are ready to work for it…

…pick up “Why now is the time to Crush It! Cash in on your passion” by Gary Vaynerchuk. Read it through, absorb what he says, and drop the excuses.

And no, I have no affiliation with his book.