The term “SEO” means more than keywords

In case you don’t know, “SEO” (Search Engine Optimization) means more than putting some keywords, description, and title into your meta information on a specific webpage or website. Those three elements are the very basics that are generally the starting points in regards to having a search engine friendly webpage/website.

Lately I’ve talked/chatted with people in several type of conversations where SEO has been a topic. For whatever reason the term SEO has taken on a life of its own. When optimizing a website or applying SEO to your website, it involves more than the three elements of meta information that I previously mentioned. Yes, you can have do some basic SEO but in reality, that should already be the case when building any webpage/website now.

Looking beyond those basics, you want to apply image tagging, link tagging, inbound links, outbound links, internal link tagging, linked keywords, copy writing with keywords, specifically targeting less generic keywords for each page to start…and so on. Don’t think it’s impossible to learn some more than basic approaches but realize real “SEO” is more involved than choosing 12 generic keywords, writing a description, and applying a title for your meta information – remember, there are companies that specifically offer SEO services so if you think you’re doing SEO like you should be doing, you may want to investigate further.

Let me remind you that if you have a website that you want to get traffic to, adding new content weekly or even daily is a good practice. Along with that, make sure you’re applying new keywords, descriptions, and titles to that content, like what you would typically do on a blog. This will drastically help search engine ranking…

Keep on building!