Your reputation is crucial for long-term success

You may or may not know but I’ve been involved, in some way, with internet marketing for about 7 years now. When I started back in college there was VERY little quality coaching available, nearly more than 2 or 3 “social” networks (they weren’t too social), only a handful of reliable marketing tools, and more rip-offs than anyone could count.

Starting out in network marketing was certainly an experience. It was a challenge to cold-call leads, get them to listen to your speech while trying to sell them a product AND opportunity without sounding like a recording.

Today, it’s a different ball game. You can nearly do everything (expect a true cold-call) directly through the internet. From generating leads to sending follow-up emails, to marketing initiatives – the internet has opened far more doors for thousands and thousands of people. But it has also opened opportunities to do more harm to yourself than good.

It would surprise me if you haven’t come across a “scam” opportunity (“program” is probably a better term) while surfing the web. There are plenty of them, in reality far too many. It’s in your best interest to be cautious with what you decide to get involved with because even though you may have the potential to earn a lot of money, it doesn’t mean it’s ethical, moral or legal, and that may come back to haunt you later.

People talk. Your name has a reputation that is important whether you think so or not. You could have 100 people join an opportunity with you but it only takes 1 of them to start spreading bad news about you, that of which can spread very quickly. Once something is written on the internet about you that is negative, it can be hard to get it removed or reverse the damage it will do.

Think of yourself as a brand. If people buy your products and share with their friends that your brand makes poor products, do you think their friends will buy from your brand? And those friends will tell THEIR friends. It’s a vicious cycle but in retrospect, it can be positive if you build a good reputation. No, you will not satisfy every single person 100% but if you strive to do good and focus on being careful with the promotions and opportunities you involve yourself with, you’re more likely to succeed than fail.